Red Square Projects were consulting, managing and organising the Russian part of the unique project by the British American Company Wizard TV – Long Way Round.

In mid April 2004 Hollywood superstar Ewan McGregor (StarWars, Moulin Rouge and many other films) and his friend Charley Borman left London and went around the world on motorbikes. They undertook a massive journey of 20,000 miles in three months taking the following route: London-Europe-Russia-Asia-Alaska-New York.