Since 2004 Red Square PR caters for a phenomenon which led Forbes, the American business magazine, to dub the capital "Londongrad". "Lifestyle management" for Russians who come to London offers round a clock attention and services that range from property search to children education and from domestic recruitment to private shopping assistance.
"There is hardly a Russian with money who doesn't want to come here, own a house here, send their children to school here or simply visit, do business and have a good time"
Marina Starkova, WANT THE LONDONGRAD LIFESTYLES, Evening Standard
Red Square PR's biggest task has always been to challenge perceptions. As part of our marketing and PR campaigns we have introduced and launched many famous international brands to the Russian market in the UK as well as in Russia itself. Based on our in-depth knowledge of Russia and our outstanding connections, we have managed to widen horizons of Western companies and to lead our clients to success within and outside Russia.
Red Square PR has successfully managed coverage in many media on behalf of our clients such as The Times, Sunday Times Magazine, Evening Standard, The Independent, and The Spectator. Our relations and long-standing contacts with editors, managers of press/information departments, and journalists representing Russian and international publications have been described as being second to none.
Whether you are planning to do business in Russia or have already started trading there Red Square PR will have an innovative, fresh and vibrant approach to in order to help you in reaching your goal. Case Studies:
The Russian New Year Gala Evening:
The legendary Hôtel de Paris– Monte-Carlo – Principality of Monaco welcomed it's guests for the beautiful ceremony of the Imperial Court that revives the balls and celebrations which used to astound the world. The truly majestic spirit of the bygone era of the Tsars was to be experienced in glamorous Monte Carlo. Red Square PR provided PR and marketing tools suitable for the occasion.
Saraya Holdings: One of the global leaders in luxury travel, tourism, and lifestyle appointed Red Square PR to handle their Press and PR prior to and during the Millionaire Fair, the annual luxury goods Exhibition in Russia. The aim of the project was to promote the Saraya Holdings within the Russian media which required a broad approach from initial market research, through product placement and media management all the way to appropriate management of VIP guests to ensure the client's goals were achieved.
It is all started as "get together" within London's Russian community. Russian professionals and representatives of Western corporations were getting together to network, drink, dance and be merry.
In the ten years since then Red Square PR has initiated, managed and organised some of the greatest Russian extravaganzas in the UK as well as creating a number of British events in the Russian Federation.
As event experts we offer a full range of services and around the clock attention: from tailor made events and small, intimate dinner parties to international gatherings and global festivals.
From private birthday celebrations and weddings to themed events and corporate entertainment Red Square PR prides itself with creating memorable days and parties to remember.
Case Studies – Red Square PR has excelled:
HOT The "RUSSIAN SEASONS" BALL – aka "Russian Seasonski" - is an annual black-tie event bringing together some of the finest musical talent in the world. This magnificent celebration of culture and music for the distinguished international crowd is elaborately styled and luxuriously hosted in premium London venues and has included star guests such as Alsou, David Tang, Hot Nat Rothschild, Nikolai Baskov, Ilya Lagutenko, and Irina Koudrin. The event has been supported by leading brands such as Caroline Charles, SilverSea Cruises, Hennesy and Dom Perignon
COOL RED SET, the cool and urban gathering of young affluent Russians in London, has become "the winter event of the year". With guests from leading businesses and the Arts world, Red Set is the ultimate party of the year.
SOPHISTICATED Spencer House, one of the most ambitious private palaces ever built in London, was delighted to have close to 100 guests representing Russia's highest ranking economic and political elite, hosted by the financial group Renaissance Capital, for a Gala Evening with Global superstar Liza Minnelli. CLASSIC RUSSIAN SPRING SPECTACULAR GALA EVENING was the climax of the "Central Federal District of Russia in London", a three-day Symposium, organized by the Russo-British Chamber of Commerce. RUSSIAN SPRING was the highest profile evening, where the most prominent businessmen, political and economical elite and the brightest stars of Russia came together. Among the guests were Mr. Poltavchenko - the Official Representative of the President in Central Federal District, Mr. Gordeev - The Deputy Prime Minister, Mr. Luzhkov - the Mayor of Moscow and all 17 Governors from the Region. The Gala evening gathered 500 high profile Russian guests and saw performances by Anastasia Volochkova, Bolshoi Theatre ballet prima; Yuriy Bashmet, a leading Russian violist; and tenor Zurab Sotkilava, of the Bolshoi Theatre.
Red Square PR has performed advertising and promotion campaigns in the UK and Russian. Creating beautiful art work strategically placed in relevant parts of the world we successfully influence consumer markets. By holding cleverly orchestrated promotions and advertising campaigns we influence brand awareness's and create product demand. Red Square PR operates across the complete marketing promotions mix.
NOMI call, the international telephone card, appointed Red Square PR in order to promote their cards amongst Eastern-European clientele in the UK and the Russian Federation seeking to make tourists use NOMI cards as soon as they arrived in the UK.
Red Square PRojects successfully launched the cards within Russia, Czech Republic, Estonia, Latvia, Lithuania, Poland, Ukraine, as well as Kazakhstan, Turkmenistan, Georgia, Azerbaijan, Armenia, Uzbekistan, and Belarus, raised awareness amongst potential buyers through an extensive media campaign thus helping to seal the image of the NOMI card as the international phone card market leader .
Travel Department of the Ministry of Economic Development and Trade of the Russian Federation
Red Square PR has been officially appointed to represent the Tourism Department of the Ministry of Economic Development and Trade of the Russian Federation. We have been working to enhance the image of Russia in the UK as the tourist destination.
Russia is a huge country with a rich heritage, and a culture, attitude and mentality different to that experienced in the West. Red Square PR advised and consulted many foreign brands and companies wishing to tap into the Russian market, open representative offices or simply just going there on fact finding missions.
SIR PAUL MCCARTNEY concerts in Russia
Aliona Muchinskaya, the founder of Red Square PR, was party to the most successful and anticipated trip of the ex-Beatle to Russia. Being banned during the Soviet times, the Beatles were considered the "idols" and "gods of music" in Soviet Union. Years after the Soviet Union's collapse Sir Paul decided to visit the country where he was rated to be the "biggest star of all time".
Sir Paul hired Red Square PR to accompany him and to act as his personal assistant during the visit. Aliona helped find the words to greet an excited crowd of 20,000 at the first concert by a 'Beatle' in Moscow's Red Square, secured an exclusive front page face to face interview in the most popular Russian newspaper and translated and helped during the face to face meetings with President Mikhail Gorbachev, a meeting filmed by Sir David Frost.
LONG WAY AROUND film and book
One of our most exiting projects saw Hollywood actors EWAN MCGREGOR and CHARLIE BOORMAN bike-racing around the world. Setting off in London, Ewan and Charlie travelled through some of the most beautiful, and at times dangerous, terrain the world has to offer, arriving 115 days later at New York City their final destination. The longest leg of the trip was through unknown Russia. Red Square PR was appointed as the official consultants in the preparation period and during the Long Way Around trip.
Red Square PR facilitated meetings with Mayor of Moscow and representatives of the Tourism Department of the Ministry of Economic Affairs and Trade, arranging visas and preparation of official letters to Frontier's Office and the Federal Customs Office, the State Institute of the Cinematography as well as organising travel and hospitality arrangements. We even had to find the funnel when the BMW petrol station in the middle of nowhere stated that there is petrol but no way to fill the bike's tanks!