THE TSARS COME OUT TO PLAY
The Sunday Times Magazine, April 23, 2006
IT'S BLINIS, NOT STRAWBERRIES AND CREAM AT WIMBLEDON THESE DAYS, AS WEALTHY RUSSIANS TURN "THE SEASON" INTO THE SEASONSKI.
CHARITY BEGINS IN LONDON FOR RUSSIANS
The Russian Season Ball in aid of A Heart for Russia Charity Friday, 23 June 2006
at the BallroomThe Park Lane HotelMayfair, London
It is not enough for Russia's rich to buy up premier British football
clubs, they want to have a ball of their own in the middle of the English
English Seasonski in London
On 23 June this year at the luxurious ballroom of The Park Lane Hotel, Russian businessmen, politicians and other prominent society
figures will hobnob with the members of European royal families, British
aristocracy and Russian celebrities over a sumptuous four-course dinner,
followed by a Dying Swan solo performed by Marina O'Neil, who has appeared
at Mariinsky Ballet Theatre and St. Petersburg Eifman`s Ballet theatre`s
soloist; a dazzling fashion show by British designer Caroline Charles, a
solo by Alex Prior, a young singing sensation, and dancing sequels from
Nutcracker by Young Ballet.
You will be guaranteed a night of opulence and excess. Prior to the ball,
an exhibition and sale of luxury goods, Russian Vanity Fair, from yachts to paintings and fine
jewellery, will be held in aid of the charitable organisation "A Heart for Russia" which works with homeless children in St. Petersburg and pioneers a programme of fostering in Russia.
There will be sparkling diamonds, high auction bets, expensive champagne
and dancing until dawn. It will be an English ball with a Russian
extravagance and heart.
"Russians are coming! And this time it is to attend Ascot, Wimbledon and
Royal Henley Regatta. It was in the air that everyone wished an exclusive
Russian annual event so they can mark it in their diaries for years to
come. So the Russian season was born," says Aliona Muchinskaya, director of
Red Square Projects, a British-based, Russian-owned PR firm, and the event
According to the Mayor of London's office, some 300,000 Russians are
currently living in London. The likes of Roman Abramovich and Leonid
Blavatnik are hardly out of the British headlines, and many other Russian
businessmen have moved their families over here enrolling their sons at
Eton, buying expensive properties and lavishing their wives and
girlfriends with so much money that Harrods and Selfridges have hired
Russian-speaking sales assistants to keep their Russian customers happy.
This summer brings with it the third in a spectacular series of summer
charity balls organised in aid of Heart for Russia charity by Red Square
By attending this year's ball, you will have the opportunity to participate
in what promises to be one of the biggest and most spectacular events in
the Russian social calendar.
Russian Vanity Fair Exhibitors, Sponsors and participants: Silversea Cruises Lemos YachtingPeace and Colour GalleryTatiana HSCaroline CharlesVitaly VTheo FennellHennessy'Princess Galitzine’Champagne Informational Sponsors: The Moscow TimesWhere in LondonCoast Magazine
A note to the editors:
Apart from benefiting from excellent sponsorship and promotional
opportunities and enjoying lavish entertainment on the night, your support
for this event will also change the life of each homeless child in St.
Petersburg cared for by the charitable organisation 'A Heart for Russia'.
The only chance of survival these street children have depends entirely on
the ability of the charity to find funding which
will go towards the provision of foster homes. As the founder Deborah
Miller says, it is through events like these that 'the dream of housing and
caring for many abandoned children can become a reality'. The proceeds from
the previous two balls were also donated to this charity and having
witnessed the immediate effect of this funding we can
guarantee that it is a worthy cause.
Set up 5 years ago, Red Square Projects is fast becoming established in
London as a company whose professional and stylish events combine the best
of Russian character and spirit with high profile guest lists and stunning
displays and performances.
The company's aim - to promote Russian business in the English market and
vice versa - is achieved through organising events that avoid the cliche-
driven image of Russia we are so used to and to display instead the
country's true potential to organisations open to new ideas, new people and
seeking to attract a
large Russian clientele.
The Park Lane Hotel is located in elegant Mayfair, in the very heart of
London. It is London's finest monument to art deco style. The ballroom,
where the event will be held, is a 70-year old, 11,000 square foot ballroom
complex let the history and magic from within the walls surround you. In
the past, it has played host to many famous films and television programmes
– from Jeeves and Wooster and Brideshead Revisited to James Bond's
Goldeneye. Contacts: Participation at the Russian Vanity Fair: Yulia@redsquarepr.com Tickets: email@example.com firstname.lastname@example.org Sponsorship: email@example.com Aliona@redsquarepr.com Press: firstname.lastname@example.org